SUMMARY OF PT. COCA - COLA AMATIL INDONESIA (company visit)

SUMMARY OF PT. COCA - COLA AMATIL INDONESIA

(company visit)

HISTORY COCA - COLA 

Coca-Cola was first introduced on May 8, 1886 by John Styth Pemberton, A pharmacist from Atlanta, Georgia, United States. He was the first to mix caramel syrup that became known as Coca-Cola. Frank M. Robinson, friend and accountant John, suggested the name Coca-Cola because it found two letters C will stand out for advertising. Later, he created the name with the letters slanting flow, Spencer, and so was born the most famous logos in the world.

Chandler versed in creating the consumer's attention by making various kinds of souvenir items bearing the Coca-Cola. The objects are then divided at locations important sustainable sales. Innovative style of advertising, such as the colorful design for the bus, decorative glass chandelier, and a range of souvenirs such as fans, calendar and clock used to popularize the name Coca-Cola and drive sales.

Efforts to advertise Coca-Cola brand was at first not encourage the use of the word Coke, evenconsumeradvisable to buy Coca-Cola with the following words: "Ask Coca-Cola as the name in full; nicknames will only encourage the replacement of the product, in other words". But consumers still want a Coke, and finally in 1941, the company follows the popular tastes of the market. Later that year, the trade name Coke gained recognition advertising similar to Coca-Cola, and in 1945, official Coke became a registered trademark.

PT. COCA COLA AMATIL INDONESIA

 Coca-Cola Amatil Indonesia (CCAI) is a leading manufacturer and distributor of non alcoholic ready to drink beverages and has been operating in Indonesia since 1992. It manufactures and distributes under license, the trade market products of the Coca-Cola Company.
Coca-Cola Amatil’s (CCA) head office is in Sydney, Australia, and the Company is listed on the Australian Securities Exchange.  With a market capitalization of over US$ 10.2 billion, CCAI’s parent company,is one of Australia’s ‘Top-20’ listed companies.
CCA is one of the largest bottlers of non-alcoholic ready to drink beverages in the Asia-Pacific Region and one of the world’s top Coca-Cola bottlers. CCA employs nearly 16,000 people and has access to more than 270 million consumers through over 690,000 active customers.
CCA has operations in six countries – Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa and has a rich and diverse history spanning over 100 years of operations.
CCAI employs over 12,000 local employees. A significant number of external parties made up of customers, suppliers and service providers also derive their income from trading with CCAI.
CCAI currently has 8 manufacturing plants across Indonesia; Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung and operates with over 200 authorised Sales and Distribution Centers across Indonesia. For sourcing raw materials, services and non-product related items CCAI has over 2,800 suppliers within its supply chain.

PRODUCT

·         Coca-Cola

·         Diet Coke

·         Coca-Cola Zero

·         Sprite

·         Fanta

·         Minute Maid Pulpy  

·         Minute Maid Nutriboost

·         Frestea

·         Aquarius

·         A&W

·         Ades

DISTRIBUTION

            Majority of our products are distributed through more than 120 sales centers located throughout Indonesia. Products are delivered by bulk transport vehicles and distributed to retail outlets by smaller distribution trucks. If they all were parked aligned, our 1500 route trucks and delivery vehicles would make a line as far as 17 km away, making us one of the largest distribution companies in Indonesia.

It is estimated that more than 80% of our products are sold through retailers and wholesalers, which 90% are considered small-scale business employing less than five people and with an annual turnover of less than Rp. 1 billion.

One thing to note, our very large sales force not only sells products to our customers, but also gives tips on how to merchandise the product. Our sales supervisors also visit customers regularly, provide advice, and listen to any input the customers may provide