SUMMARY OF PT. COCA - COLA AMATIL INDONESIA
(company visit)
HISTORY COCA -
COLA
Coca-Cola was first introduced on May 8, 1886 by John Styth Pemberton, A
pharmacist from Atlanta, Georgia, United States. He was the first to mix
caramel syrup that became known as Coca-Cola. Frank M. Robinson, friend and
accountant John, suggested the name Coca-Cola because it found two letters C
will stand out for advertising. Later, he created the name with the letters
slanting flow, Spencer, and so was born the most famous logos in the world.
Chandler versed in creating the consumer's attention by making various
kinds of souvenir items bearing the Coca-Cola. The objects are then divided at
locations important sustainable sales. Innovative style of advertising, such as
the colorful design for the bus, decorative glass chandelier, and a range of
souvenirs such as fans, calendar and clock used to popularize the name Coca-Cola
and drive sales.
Efforts to advertise Coca-Cola brand was at first not encourage the use of
the word Coke, evenconsumeradvisable to buy Coca-Cola with
the following words: "Ask Coca-Cola as the name in full; nicknames will
only encourage the replacement of the product, in other words". But
consumers still want a Coke, and finally in 1941, the company follows the
popular tastes of the market. Later that year, the trade name Coke gained recognition
advertising similar to Coca-Cola, and in 1945, official Coke became a
registered trademark.
PT. COCA COLA
AMATIL INDONESIA
Coca-Cola Amatil Indonesia (CCAI) is a leading manufacturer and
distributor of non alcoholic ready to drink beverages and has been operating in
Indonesia since 1992. It manufactures and distributes under license, the trade
market products of the Coca-Cola Company.
Coca-Cola Amatil’s (CCA) head office is in Sydney, Australia, and the Company is listed on the Australian Securities Exchange. With a market capitalization of over US$ 10.2 billion, CCAI’s parent company,is one of Australia’s ‘Top-20’ listed companies.
CCA is one of the largest bottlers of non-alcoholic ready to drink beverages in the Asia-Pacific Region and one of the world’s top Coca-Cola bottlers. CCA employs nearly 16,000 people and has access to more than 270 million consumers through over 690,000 active customers.
CCA has operations in six countries – Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa and has a rich and diverse history spanning over 100 years of operations.
CCAI employs over 12,000 local employees. A significant number of external parties made up of customers, suppliers and service providers also derive their income from trading with CCAI.
CCAI currently has 8 manufacturing plants across Indonesia; Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung and operates with over 200 authorised Sales and Distribution Centers across Indonesia. For sourcing raw materials, services and non-product related items CCAI has over 2,800 suppliers within its supply chain.
Coca-Cola Amatil’s (CCA) head office is in Sydney, Australia, and the Company is listed on the Australian Securities Exchange. With a market capitalization of over US$ 10.2 billion, CCAI’s parent company,is one of Australia’s ‘Top-20’ listed companies.
CCA is one of the largest bottlers of non-alcoholic ready to drink beverages in the Asia-Pacific Region and one of the world’s top Coca-Cola bottlers. CCA employs nearly 16,000 people and has access to more than 270 million consumers through over 690,000 active customers.
CCA has operations in six countries – Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa and has a rich and diverse history spanning over 100 years of operations.
CCAI employs over 12,000 local employees. A significant number of external parties made up of customers, suppliers and service providers also derive their income from trading with CCAI.
CCAI currently has 8 manufacturing plants across Indonesia; Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung and operates with over 200 authorised Sales and Distribution Centers across Indonesia. For sourcing raw materials, services and non-product related items CCAI has over 2,800 suppliers within its supply chain.
PRODUCT
· Sprite
· Fanta
· Minute Maid
Pulpy
· Minute Maid
Nutriboost
· Frestea
· Aquarius
· A&W
· Ades
DISTRIBUTION
Majority
of our products are distributed through more than 120 sales centers located
throughout Indonesia. Products are delivered by bulk transport vehicles and
distributed to retail outlets by smaller distribution trucks. If they all were
parked aligned, our 1500 route trucks and delivery vehicles would make a line
as far as 17 km away, making us one of the largest distribution companies in
Indonesia.
It is estimated that more than 80% of our products are sold through
retailers and wholesalers, which 90% are considered small-scale business
employing less than five people and with an annual turnover of less than Rp. 1
billion.
One thing to note, our very large sales force not only sells products to
our customers, but also gives tips on how to merchandise the product. Our sales
supervisors also visit customers regularly, provide advice, and listen to any
input the customers may provide
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